Content marketing is the description given for the creation and distribution of relevant and valuable content in order to attract a target market to a destination. Content is the collective term used for blogs, articles, infographics, videos and images. Distribution of content can on your own website and Social Media channels or via third-party channels such as ‘influencers’ blogs, online publishers and directories.
Done properly content marketing is a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.
Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
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